Globally, searches for [blackhawks] trump searches for [flyers] in the sports category although both are experiencing an unprecedented spike compared to past years.
In both Philadelphia and Chicago, the [blackhawks] and [flyers] were top of mind last week:
Top sports searches in Philadelphia
Top sports searches in Chicago
Searches for [patrick kane] of the Chicago Blackhawks lead the way among searches for players involved in the Stanley Cup Finals.
After each goal scored in Chicago, the Blackhawks play the song “Chelsea Dagger” by the Fratellis. Accordingly, searches for [chelsea dagger] are surging, with Google users in Illinois topping the list and sparking a resurgence of the song across America.
With Googlers in our offices in both Illinois and Pennsylvania, we’ll be watching like the rest of the world to see who wins the greatest trophy in sports. Just make sure you don’t touch the Cup until you actually win it!
Posted by Jim Lecinski, Managing Director, U.S. Sales (and rabid Blackhawks fan)
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